- UI/UX
- thredup web
- thredup app
- lotus of siam
- daily UI
- BRANDING
- k&b wholebody
- boulevard 574
- logofolio
- ENVIRONMENTAL
- fgpg
- polykroma
- OTHER
- for funsies
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sign
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BRANDING // Health & Fitness
K&B
WHOLEBODY
Getting Fit
K&B Wholebody Solutions offers healthy, delicious, gourmet meal prep options and fitness training. Looking to expand their clientele, I was hired to establish a clear brand identity for the business.
EXPLORING
Brand Identity
K&B
Logotype
COLOR
Usage & Tone
Using the colors pink and grey were pre-established from the client. Multiple groupings and tones of those colors were explored to make sure that the brand was conveying the right type of message.
Photography
The food photography was the most important element during the rebranding process. Close up shots of the meals against neutral tones with sharp color contrasts in the food itself, helped produce imagery that was earthy and appealing to a healthier demographic.
