Work

A personalization feature for customers within the existing size filter. Saved sizes allowed for users to easily apply their size preferences for quicker navigation throughout the site, leading them to the best product applicable for them.

Over 73% of users searched by specific brands when shopping on thredUP, so allowing the filter for brands to stay on, provided a lot of convenience for repeat users. This resulted in higher items per order and better retention. The feature also allowed thredUP to provide better suggestions based on what type of brands users shopped most frequently.

When thinking through Saved Brands, many flows and endpoints were thought through to make sure that the interaction was understandable for ease of initial activation, as well as updating and turning it off and on.

Interactions across desktop, tablet and phone views were created and tested for overall usability.

While building this feature, thinking mobile first became our biggest priority as we discovered larger cohorts of paid traffic were coming to our site on mobile web. Thinking this way allowed us to not overcomplicate views with the reduced amount of screen real estate.

Adding favoriting to the website was one of the most requested features from users. Most users would utilize their cart as a means to save items for later. This form of cart hoarding would keep items from other users and resulted in skewed internal data.

Because each item on thredUP is unique it is very likely that favorited items may not always be available when a user returns to the site later. During user testing we had users interact with the hub to get an idea of how users responded to seeing some of their favorited items were unavailable.

User feedback:

"This is painful."

"I don't want
to see them anymore."

"Those items are dead to
me now."

To ease user frustration in this moment,
I prototyped a replacement interaction where similar items were easily available to the users right away. During testing, the use of this tool became a moment of excitement and fun rather than loss and disappointment for users.